My Video Went Viral. Here’s Why

My theory is that the algorithm, instead of viewer preference, drives views on the site. As the algorithm shifts, assorted YouTubers experience burnout (as what used to work no longer works) and at the moment click-through rate is the key metric. So clickable titles and thumbnails are the only way to get quite a bit of impressions and therefore views – they are the only way to go viral. This leads me to wonder which audiences will become most prevalent on the site and if there will even be a place for educational content. In the long-term, hopefully YouTube is able to measure satisfaction through surveys and other metrics to ensure an optimal experience for everyone on the site.

Flipchart artwork by Maria Raykova
Filmed by Raquel Nuno
Thumbnail by Ignat Berbeci

10 Comments:

  1. It’s pretty easy. Just figure out how to invade the human body, take over their cells, then reign death from the turned legion.

  2. You completely failed to discuss the REAL REASON for all these gymnastics…this is ultimately, for YouDerek and YouTube…MONEY.

    For a channel that focuses on clearly explaining how the world works, this was an epic miss. I’m disappointed.

  3. stalkingtiger77

    Sad state of affairs, hope google changes the algorithm soon. Please don’t change too much. If you dilute yourself too much, you may lose your loyal base. I do understand that you need to make money, but I find that change themselves to pander to the trend of the day don’t have the staying power.

  4. a green x? blasphemy!

  5. Michael Russell

    Probably 75% of my suggested videos are terrible. I dont even know how they get there. I used to enjoy watching YouTube but lately it’s been more of hassle to watch interesting content.

  6. maybe you don’t need half a million views and it’s more important to be honest

  7. I assume you’ve read “thinking: fast and slow”. You’ve mentioned anchoring in this video and I remember you bringing up an example used in the book in an older video of yours. The one about the Israeli pilots, and how positive reinforcement is more effective than punishment.

  8. This guy explained “how to go viral on youtube” better than all the online courses out there

  9. Subscribing to a channel no longer means you’ll see everything… sooo why not see everything and still use watch time as a metric? I don’t go looking for channels I forgot I’m subscribed to…

  10. LucasVideoWorld

    This Video was honestly impressive! Such a breakdown on how the system with its algorithm is working! Thank you for sharing it! Also first time I’m clicking/ringing the bell!!

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