My theory is that the algorithm, instead of viewer preference, drives views on the site. As the algorithm shifts, assorted YouTubers experience burnout (as what used to work no longer works) and at the moment click-through rate is the key metric. So clickable titles and thumbnails are the only way to get quite a bit of impressions and therefore views – they are the only way to go viral. This leads me to wonder which audiences will become most prevalent on the site and if there will even be a place for educational content. In the long-term, hopefully YouTube is able to measure satisfaction through surveys and other metrics to ensure an optimal experience for everyone on the site.
Flipchart artwork by Maria Raykova
Filmed by Raquel Nuno
Thumbnail by Ignat Berbeci